Jijibaba is an evolving collection of apparel created by a community of designers whose normal field of work covers a wide variety of products and living spaces
Jijibaba’s ambition is to bring high quality and functional clothing options to the market utilising ideas and approaches that emanate from the designers’ grounding in industrial design.
The brand’s first items include two distinct yet complementary menswear lines designed by Jasper Morrison and Jaime Hayon, each reflecting their unique creative spirit and identity. Following the first items released in collaboration with Hayon and Morrison, Jijibaba will expand the collection with further items designed by other designers.
From 15 September 2017, Jijibaba’s items 1 to 38 will be available exclusively at Dover Street Market London and through the Dover Street Market e-shop. From October, the collection will be available at Dover Street Market New York, Ginza and Singapore.
Items 1 to 38 will be on view in a specially curated space at the Design Frontiers exhibition, Somerset House, from 18 to 24 September 2017.
Jaime Hayon is at the forefront of a new wave that blurs the lines between art and design. He has led a renaissance in design culture, bringing fine craftsmanship and materiality into a contemporary context through intricate objects, interior design and artistic installations. Hayon’s work, spanning diverse functions and mediums, can be found not only in hotels, restaurants and retail establishments, but also in art exhibitions and museum collections worldwide. “I believe that design should inspire emotions, that it should bring joy into the lives and spaces of all that it touches.”
Known for his ‘Super Normal’ approach to design, Jasper Morrison looks to find the exceptional in the world of the ordinary. He is a firm believer that design should have an almost invisible presence in the end product and that an atmosphere of naturalness in things is more important than a designer’s signature. His work is represented in New York’s Museum of Modern Art and many other prominent collections around the world.